How do I track my brand mentions across AI platforms like ChatGPT and Perplexity?

Add your business, your competitors and your customers' questions to Sophyx. It runs them on ChatGPT and on Gemini, including Google AI Overviews, on a schedule, logs mentions and sources, and alerts you in Slack or email when something changes. Sophyx doesn't track Perplexity today; you can check it by hand with the same questions.

What's the best tool to track brand mentions in AI answers?

Pick one that asks the AI tools directly. Social listening tools scan public posts, and AI chats are private, so they miss them. Sophyx asks ChatGPT and Gemini directly, so you see what customers see, including the sources behind each answer and how you compare with competitors.

Can I get real-time alerts when my brand is mentioned in an AI answer?

Yes. Sophyx sends a Slack or email alert when ChatGPT or Gemini starts naming you, stops, or changes the tone of a mention.

Can Sophyx track competitor mentions in AI responses?

Yes. Sophyx tracks which competitors ChatGPT and Gemini name across your questions, works out your share of voice, and flags it when a competitor takes a question you used to win.

Which AI engines does Sophyx track?

ChatGPT and Gemini, including Google AI Overviews. We don't track Claude, Perplexity, Microsoft Copilot, Meta AI or DeepSeek today. The fixes we suggest help on all of them, because they all read the same web.

How can I track brand mention frequency relative to competitors in AI-generated content?

Sophyx counts every business named in the answers to your questions and works out your share of voice: your mentions as a share of all mentions in your field, per engine and topic, over time. The AI share of voice page explains how it works.

Can I track AI mentions at the SKU or product level?

Yes. Track questions at whatever level matters to you, from the whole company to a product line or a single product. Sophyx records mentions for each name separately, so you can see which products AI recommends and which it skips.

How much do AI mention tracking tools cost?

Anywhere from free one-off checks to enterprise platforms that cost thousands a month. Sophyx tracks 30 questions on ChatGPT and Gemini for free, re-checked every two weeks, with no card. Paid plans add more questions, alerts and competitor benchmarks.

Is tracking brand mentions in AI search important?

Yes. More people ask AI what to buy instead of scrolling through search results, and the answer names only a few businesses. If you don't track whether you're one of them, you can't see where customers are deciding. Teams that track it catch a lost mention or a competitor takeover in days instead of months.

AI mention tracker

Track your brand mentions in AI answers

Q: What is an AI mention tracker?

A tool that asks AI assistants the questions your customers ask and records each time they name your business. Sophyx tracks ChatGPT and Gemini, including Google AI Overviews: which questions name you, the sources AI cites, the competitors named with you, and the tone. It alerts you when that changes.

People ask AI which business to pick, and the answer names only a few. Sophyx asks ChatGPT and Gemini the questions your customers ask, and records whether you're named, who's named instead, which sources AI used and how it describes you. You get an alert when that changes.

ChatGPT
Gemini
Google AI Overviews

Start tracking AI mentions Choose an AI assistant

Slack and email alerts
Competitor tracking
7 to 10 day results guarantee

Quick answer

What's the best way to continuously track how my brand appears in AI answers across multiple AI tools?

Use a tracker that asks each AI tool the same questions on a schedule. Sophyx runs your customers' questions on ChatGPT and on Gemini, including Google AI Overviews, records every mention, source, competitor and change in tone, and alerts you in Slack or email when something changes. It runs in the background, so you don't have to.

Pick an AI assistant

Sophyx tracks ChatGPT and Gemini, including Google AI Overviews. For Claude and Perplexity, the guides show how to check by hand.

Go deeper on what you track

Sources, competitors, alerts and share of voice each have their own guide.

You can't see what AI tells your customers

AI recommends businesses in your field every day. Unless you check, you don't know if you're one of them.

You can't see the answer
You can't look back at an answer. No analytics tool shows what AI told a customer, or whether you were in it.
A competitor may be named instead
When someone looks for a recommendation, AI names a few businesses. If a competitor is one of them and you aren't, you lose that customer without knowing.
Answers change
AI keeps reading the web, and its answers shift. A screenshot from last month tells you little about today.

What Sophyx tracks

Mentions, competitors, sources, tone, alerts and history: what you need to see how AI talks about your business, and to improve it.

Mentions and share of voice
How often AI names you, and how that compares with every competitor across your questions.
Competitors
Which businesses AI names instead of you, and an alert when one takes a question you used to win.
Sources
The pages AI relies on in your field, so you can close the gaps and get named more often.
Tone
Whether each mention is positive, neutral or negative, so you catch a bad description early.
Slack and email alerts
A message when AI starts naming you, stops, or changes its tone.
History
How AI's answers change over time, and whether a page you published made a difference.

How Sophyx compares to other AI mention trackers

Most trackers stop at the report. Sophyx also writes the fixes, publishes them on your site, and checks what changed. Some tools cover more AI engines than we do. For the details, see Sophyx vs Profound and Sophyx vs Peec AI.

What it does	Sophyx	Profound	Peec AI	Checking by hand
Asks the AI tools directly	Yes: ChatGPT and Gemini, including Google AI Overviews	Yes	Yes	One question at a time, by hand
Sources behind each answer	Yes, with the gaps where competitors are cited and you aren't	Yes	Partial	Screenshots only
Competitors and share of voice	Yes, with takeover alerts	Yes	Yes	No
Slack and email alerts	Yes	Limited	Limited	No
Tone and history	Yes: every mention, over time	Yes	Partial	No history
A plan to get named more	Yes: fixes in order, plus a 7 to 10 day results guarantee	Insights only	Insights only	No
Pricing	Free plan, small-business pricing	Enterprise-priced	Mid-market	Your team's hours

Our guarantee

Traffic from AI assistants within 7 to 10 days, guaranteed

Make all the connections, publish the generated files and ship the content we write. If no major AI assistant has sent you measured traffic within 7 to 10 days, we keep working at no cost.

Questions about AI mention tracking

See your AI mentions in minutes

Add your questions, connect Slack, and Sophyx tracks every AI mention, source, competitor and change in tone for you.

Start tracking AI mentions See pricing

Slack and email alerts
Sources behind each answer
7 to 10 day results guarantee

Track your brand mentions in AI answers

What's the best way to continuously track how my brand appears in AI answers across multiple AI tools?

Pick an AI assistant

Track ChatGPT mentions

Track Perplexity mentions

Track Gemini mentions

Track Claude mentions

Track AI Overviews mentions

Go deeper on what you track

AI Citation Tracker

AI Competitor Mention Tracking

Real-Time AI Mention Alerts

AI Share of Voice

You can't see what AI tells your customers

You can't see the answer

A competitor may be named instead

Answers change

What Sophyx tracks

Mentions and share of voice

Competitors

Sources

Tone

Slack and email alerts

History

How Sophyx compares to other AI mention trackers

Traffic from AI assistants within 7 to 10 days, guaranteed

Questions about AI mention tracking

See your AI mentions in minutes